---
name: launch-kit
title: Project launch content kit
summary: What a new Robinhood Chain project needs on launch day, and in what order.
tags: [marketing, launch]
---
# Project launch content kit

| When | Asset | Why |
|---|---|---|
| T-7 days | Key art + logo lockup (1500×500 banner, 400×400 avatar) | Everything else reuses it |
| T-5 | 15 s teaser, no product shown | Curiosity, collects follows |
| T-2 | 30–45 s trailer showing what it does | The link people share |
| T-0 | Launch post + trailer + 3 short clips | One hero post, clips for replies |
| T+1 to T+7 | One builder post a day (see `builder-posts`) | Proof you are still building |
| T+14 | Song + music video (optional) | The piece people remember |

Checklist: plain-language one-liner, a real screenshot or clip of the product, no price talk, paid partnerships labelled.

Nightshift Studio makes the whole kit in 72 hours: nightshift.fans/#contact